Sabeco's sports development strategy in Vietnam
By the end of 2022, the number of people who practice sports regularly throughout the country will reach 35.6%. The number of households who practice regularly is about 26.7%; The number of grassroots clubs reached more than 70,000. In particular, the marathon races of business units and social organizations take place on an increasingly large scale and frequency, creating a strong impact on the sports movement.
Sabeco, through the Bia Saigon brand, has a strategy to accompany the development of Vietnamese sports, promote a healthy lifestyle, and aim to create positive values for the community. 2023 marks the third time the business has accompanied the national championship marathon. Most recently, the beverage industry first accompanied the MetaSports Marathon Marvelous Nha Trang which took place on August 13.
At the tournament, Sabeco sponsored more than 400 cases of Saigon Beer at the post-race food court. The Sabeco representative assessed that MetaSports Marathon is a large and influential running series in the sports-loving community, in line with the unit's orientation. Since its inception in 2019, the tournament has held many events in major cities across the country, welcoming more than 100,000 runners. Particularly, VM Nha Trang 2023 reached the milestone of 11,000 people.
In addition to the running tournaments, Sabeco and Bia Saigon are familiar sponsors for other community sports, especially football, spreading to hundreds of thousands of professional and semi-professional sports lovers across the country. .
Most recently, the Ho Chi Minh Communist Youth Union (Central Union) and Sabeco organized the Youth Friendly Football Tournament - Saigon Beer Cup 2023 in 10 provinces and cities across the country, in order to encourage sportsmanship and promote the way Live active and active lives in the community, especially young people.
The friendly football tournament was held at community sports fields under the project "Strengthening sports" jointly implemented by the Central Youth Union and Sabeco. The project aims to upgrade 30 community sports fields across the country within 3 years (2022-2024). Up to now, phase one has completed 10 yards in the provinces of Thai Binh, Khanh Hoa, Bac Giang, Binh Dinh, Tuyen Quang, Dak Lak, Soc Trang, Dong Thap, Thanh Hoa, Nghe An.
Beer Saigon has also accompanied for two consecutive years with the National 7-Player Football Championship - Beer Saigon Cup 2022, 2023 (VPL-S3, VPL-S4). This is a national famous "cover" football tournament, which is evaluated with good professional quality and high level of competition.
Promoting sportsmanship and an active and active lifestyle in the community is part of Sabeco's sustainable development strategy, which revolves around the four pillars of consumption (consumption), conservation (conservation), country (consumption), country) and culture.
