Messi's amazing impact at Inter Miami on the match broadcasting platform

MLS seems to have found the right way to take its league to new heights. With David Beckham at the top, Inter Miami convinced Lionel Messi that Inter Miami was the right place for him to spend the last years of his career after a tumultuous time at PSG.

For the sponsors of MLS, the huge impact of Messi's appearance in Inter Miami in particular and the tournament in general has begun to be felt.

A few weeks ago, Adidas realized that they were facing a completely unexpected problem due to unprecedented demand for Messi shirts. Now, it's Apple's turn, the other giant sponsor involved in the world champion's arrival, is experiencing the benefits of acquiring the man who has dominated football for the past 2 decades.

“The Messi effect is real! MLS Season Pass subscribers on AppleTV have doubled since Messi joined Inter Miami. Viewership of MLS Season Pass broadcasts in Spanish on AppleTV has exceeded 50% for Messi's matches and continues to grow. It's unbelievable for all the fans around the world," Jorge Mas, the businessman who owns Inter Miami with Beckham and played a key role in seduce La Pulga, said on his Twitter account. me.

In mid-2022, Apple announced that it had reached an agreement to have MLS exclusively on its platform for 10 years. That contract takes effect from 2023 and lasts until 2032. According to The Athletic, the famous technology company has decided to participate in the contract that MLS offers Messi like Adidas. It is believed that Apple will share with the Argentinian a portion of the earnings obtained through new subscribers linked to the MLS Season Pass, the tournament's transmission package on Apple TV+.

Currently, Miami International Milan has participated in three matches. MLS is specifically designed for Apple TV, and the League Cup is mainly watched on this platform. Another game, the US Open Cup, will be played in the semi-finals against Cincinnati on August 23 and can be watched on Argentina's Tek Sports Channel, which has obtained broadcasting rights for the game.