Ja Morant lost his first major brand after the scandal, still has Nike's support

After the scandal of bringing a gun to the livestream while in a nightclub at 5 am, Ja Morant is receiving harsh criticism from fans.

The NBA has been investigating the incident for several days, and the host team, the Memphis Grizzlies, has decided to suspend Morant internally for 6 matches until the end of March 16).

But not only being punished for competition, Ja Morant has begun to be affected in terms of image with brands.

According to HypeBeast, superstar Memphis Grizzlies has been terminated from an advertising contract with the entire Coca-Cola group (The Coca-Cola Company), specifically the Powerade sports drink brand.

The promotional video in which Ja Morant plays the main character, which was posted earlier in March, has now been removed from all media, including YouTube, Twitter and even on television.

Coca-Cola has invested a lot of money for this advertising campaign called "From Underestimated to Undeniable", which roughly translates to "from underrated to impossible to ignore".

However, they had no choice when Morant was involved in a gun-related scandal, an extremely sensitive image in the US as well as globally in recent times.

With Coca-Cola Group pulling Ja Morant's image from social networks, it is likely that many other brands will also follow this trend. However, there is a brand that has just said that it will stand with the Grizzlies star instead of walking away, that is Nike.

“We appreciate Ja taking responsibility for her own impulsive actions and are actively seeking help. At this time, we will support Ja and his journey to improve mental health," a Nike spokesperson said in a press release.

Perhaps Nike's decision not to turn its back on Ja Morant has been influenced by the fact that "The Swoosh" has just launched its own line of shoes for the defender. shelves globally later this month.

Before getting caught up in this scandal, Ja Morant was having a very sublime season with the Memphis Grizzlies, flying high with his teammates on the Western rankings.

The player born in 1999 averaged 27.1 points, 8.2 assists and 6.0 rebounds in more than 32 minutes of play per game. Since Morant's suspension, the Grizzlies have received 3 defeats in the last 5 games, losing second place in the rankings to the Sacramento Kings.